# New fundraising director at The Blue Cross

- Link: https://fundraising.co.uk/2011/02/08/new-fundraising-director-blue-cross/
- Published: 2011-02-08T09:34:13+00:00
- Author: Howard Lake

**Animal charity The Blue Cross has appointed a new director of fundraising. Mike
Crossley, who took up the post last month, is responsible for the charity’s income
generation including the development of a new fundraising strategy for 2011 and 
beyond.**

Last year the charity raised £25.4 million to help sick and homeless animals nationwide
through legacies, donations, investment income and fundraising initiatives.

Crossley joins The Blue Cross from fellow animal charity, PDSA, where he was Director
of Marketing. He brings over 25 years’ experience in marketing across a broad range
of sectors, including the third sector.

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www.bluecross.org.uk

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