# Cashback site Pouring Pounds offers ongoing referral income

- Link: https://fundraising.co.uk/2011/02/08/cashback-site-pouring-pounds-offers-ongoing-referral-income/
- Published: 2011-02-08T11:35:21+00:00
- Author: Howard Lake

⌊Pouring Pounds⌉⌊Pouring Pounds⌉ ⌊Pouring Pounds⌉

 

PouringPounds.com is a new cashback website which enables charities to earn income
from their supporters’ online shopping purchases.

It offers two methods by which charities can receive income. First, customers accessing
one of over 2,000 retailers’ websites through Pouring Pounds, will make a purchase
as normal and receive a percentage of the value back as cashback. They can then 
choose to donate all of some of this sum to a charity of their choice. They do not
have to have been driven to the site by the charity.

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Secondly, Pouring Pounds rewards charities that do drive supporters to the site.
Through its referral programme, any charity which is signed up to Pouring Pounds
will get 10% of the cashback of every user that they recommend, at no expense to
the user. In addition each member would get twice the standard joining bonus for
joining through a charity; so they would get £5 rather than £2.50.

This referral programme is ongoing so future purchases by charities’ supporters 
should generate further income.

In its launch week Pouring Pounds is encouraging charities to register to benefit
from the site, and then promote their unique referral link (UK Fundraising’s is 
www.pouringpounds.com/r=ukfund ) via Facebook, Twitter, email newsletters and other
social media presences.

Pouring Pounds was set up by Swati Bhargava after five years at Goldman Sachs. The
company is part of the Microsoft BizSpark programme which is designed to help accelerate
the success of entrepreneurs and early-stage startups globally.

www.pouringpounds.com

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