# Annot8 offers charities slice of online advertising revenue

- Link: https://fundraising.co.uk/2011/02/03/annot8-offers-charities-slice-online-advertising-revenue/
- Published: 2011-02-03T16:06:09+00:00
- Author: Howard Lake

New online advertising platform annot8 is helping charities generate a share of 
income from their supporters’ web activities. Users browse the web with the annot8
plug-in installed, which shows adverts and content relevant to the page they are
viewing. If the user clicks on an advert, the company shares its revenue with them
at the rate of 1p per click. Four charities are currently listed for participants
to support.

Annot8 point out that online advertising is growing rapidly with £38 billion spent
last year.

⌊Steve Weston⌉⌊Steve Weston⌉Steve Weston, founder of annot8, explained how the company’s
model was different to other online advertisers. He said: “We offer flat rate cost
per click (removing expensive bidding wars on popular keyword phrases), we have 
a “create once, display on any relevant website” approach (our adverts appear consistently
on any relevant website in the world) and we share our revenue with everyone who
uses annot8”.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

He added “we share up to 55% of our revenues”. He said that charities with a supporter
base of between 500 and 1000 using annot8 on a daily basis could expect to earn 
between £5,000 and £220,000 per year”.

http://annot8.net/charity

 * **[AliveandGiving.com offers £10,000 of free advertising to 20 charities](https://fundraising.co.uk/2011/02/14/aliveandgivingcom-offers-10000-free-advertising-20-charities/)**(
   14 February 2011)
 * **[Soldiers Charity aims for victory at Waterloo](https://fundraising.co.uk/2011/02/19/soldiers-charity-aims-victory-waterloo/)**(
   19 February 2011)
 * **[Save the Children campaign given £263,000 worth of bus advertising](https://fundraising.co.uk/2011/06/10/save-children-campaign-given-263000-worth-bus-advertising/)**(
   10 June 2011)