# Analysis Exchange Appoints Wendy Greco as Executive Director

- Link: https://fundraising.co.uk/2011/01/28/analysis-exchange-appoints-wendy-greco-executive-director/
- Published: 2011-01-28T10:40:00+00:00
- Author: Howard Lake

World’s only philanthropic effort to provide free insights and recommendations based
on Google Analytics data to nonprofits accelerates its ability to serve

PORTLAND, Ore.–(WWW.BUSINESSWIRE.COM)–Web Analytics Demystified, the world’s most
recognized and respected digital measurement and optimization consulting group, 
is proud to announce the appointment of Wendy Greco to the position of Executive
Director of the Analysis Exchange. The Analysis Exchange is Web Analytics Demystified’s
unique philanthropic effort to provide much needed advice and consulting on Google
Analytics data to nonprofits and non-governmental organizations around the world
without any money changing hands.

“If you work with a non-profit and you’re not using the Analysis Exchange you’re
missing one of the best opportunities to improve your digital marketing. The Analysis
Exchange makes it easy to undertake some research into your online activity and 
provide insights that can impact your bottom line.”

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Mrs. Greco comes to Analysis Exchange with an extensive background in consulting,
account management, and education. A former Accenture technology consultant, Mrs.
Greco has worked with a variety of community nonprofits both at the board and committee
level. At the Analysis Exchange she will serve as the primary point of contact for
the entire effort, coordinating nonprofit outreach and also helping to manage over
1,000 web analytics professionals around the globe who are committed to making Analysis
Exchange work.

The Analysis Exchange has already made an impact on the nonprofit community around
the world, having provided valuable analysis and insights to efforts including Make-
A-Wish Foundation®, PBS, charity: water, Amnesty International, Common Cause, YMCA,
and many others. According to Paull Young, Director of Digital at charity: water,“
If you work with a non-profit and you’re not using the Analysis Exchange you’re 
missing one of the best opportunities to improve your digital marketing. The Analysis
Exchange makes it easy to undertake some research into your online activity and 
provide insights that can impact your bottom line.”

The Analysis Exchange is also happy to announce that Mr. Jason Thompson, Senior 
Consultant at Numeric Analytics, and Ms. Emer Kirrane, Manager of Web Analytics 
at Yahoo! Web Analytics have joined the effort as Community Liaisons to the web 
analytics community. Jason and Emer will be working to maintain lines of communication
with web analytics professionals around the globe who are participating in Analysis
Exchange.

Analysis Exchange projects typically take only a few weeks and require only a few
hours of a nonprofits’s time. If you would like to have Analysis Exchange help you
please visit our web site, www.analysis-exchange.com.

### About Analysis Exchange

The Analysis Exchange is a one-of-a-kind effort on the part of the digital measurement
community to provide free web site analysis and recommendations to nonprofits and
non-governmental organizations around the world. Founded by the Senior Partners 
at Web Analytics Demystified (www.webanalyticsdemystified.com), the Analysis Exchange
has provided valuable insights to nonprofits large and small including Make-A-Wish
Foundation®, PBS, charity: water, Amnesty International, Common Cause, YMCA, and
many others.

For more information about Analysis Exchange please visit www.analysis-exchange.
com or call Wendy Greco at +1 (925) 526-5513.