# Phone Room to help ActionAid with new supporter approach

- Link: https://fundraising.co.uk/2011/01/21/phone-room-help-actionaid-new-supporter-approach/
- Published: 2011-01-21T11:11:10+00:00
- Author: Howard Lake

Oxford-based fundraising agency The Phone Room is to help anti-poverty charity ActionAid
introduce a different approach to supporter engagement.

The ‘What a Feeling’ campaign is a supporter recruitment drive which aims to recruit
new and cold supporters into ActionAid through a series of one-to-one conversations
designed “to initiate meaningful and lasting relationships” with prospects.

By exploiting the flexibility of telephone conversations, ActionAid hope to be able
to identify each prospect’s most appropriate level of support for the organisation.
The creative content for the campaign focuses on how supporters feel when they support
ActionAid’s work.

## Advertisement

This a new approach for ActionAid. Richard Turner, Director of Fundraising at the
charity, said: “We were keen to work with The Phone Room because of their clear 
desire to innovate in this area, and their willingness to work in partnership with
us”.

The campaign began yesterday.

www.phoneroom.co.uk

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   7 October 2011)
 * **[Phone Room’s cold donor acquisition achieves pay back in a year](https://fundraising.co.uk/2013/12/02/phone-rooms-cold-donor-acquisition-achieves-pay-back-year/)**(
   2 December 2013)
 * **[The Phone Room to present at Perfect Pitch on 3 October](https://fundraising.co.uk/2006/09/07/phone-room-present-perfect-pitch-3-october/)**(
   7 September 2006)