# Ask for donations instead of birthday presents, suggests Cancer Research UK

- Link: https://fundraising.co.uk/2011/01/18/ask-donations-instead-birthday-presents-suggests-cancer-research-uk/
- Published: 2011-01-18T11:57:52+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/cruk_giveincelebration.jpg)

![](https://www.fundraising.co.uk/files/images/news/cruk_giveincelebration_0.jpg)

Cancer Research UK is encouraging people to mark celebrations by requesting charitable
donations instead of gifts. The suggestion will appear on an A5 insert for consumer
press, including titles such as The Daily Telegraph, The Daily Mail, Woman and Home
and Good Housekeeping. The campaign begins on 22 January.

The approach has been developed by [engagement marketing agency TDA](http://www.tdallp.com).
The insert is designed to look like a birthday card, and explains how people can
set up a fundraising page at www.giveincelebration.org, which they can personalise
by adding a message or photos. They can then use the website to invite friends and
family to donate to [Cancer Research UK](http://www.cancerresearchuk.org), instead
of giving presents for a birthday, wedding, anniversary or other special occasion.

The insert’s message is: “Your birthday celebration could help someone survive cancer
and be there for theirs.”

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Sarah Pickersgill, Senior Marketing Manager at Cancer Research UK, said: “Birthdays,
weddings and anniversaries are times for celebration and for giving presents, but
they also provide an opportunity to do something generous and thoughtful at the 
same time – contributing to the fight against cancer. Give in Celebration provides
the perfect alternative gift option and will help Cancer Research UK to continue
its life-saving work.”

www.giveincelebration.org

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