# Gift A Shift to mark the Royal Wedding, and other occasions

- Link: https://fundraising.co.uk/2011/01/12/gift-shift-mark-royal-wedding-and-other-occasions/
- Published: 2011-01-12T10:57:49+00:00
- Author: Howard Lake

**Bus driver Derek Brash is urging charities to take up his ‘GiftaShift’ idea and
encourage their supporters to donate the value of one day’s work or a work shift
to charity.**

In particular, he is focusing on the upcoming Bank Holiday on 29 April when the 
nation is being given a day off work to celebrate the wedding of Prince William 
and Kate Middleton. Since the Bank Holiday is a bonus this year, Brash hopes many
people will choose to donate the value of this to charity.

But the idea could be applied to other dates and events, so he is hoping the idea
will catch on. “GIFTASHIFT once a year, once a lifetime or as often as you can”,
suggests Brash.

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His initiative is timely given the Royal Wedding but, as he acknowledges, “it’s 
not a new concept”. The idea has cropped up before. For example, in the run-up to
the year 2000, [Marks & Spencer announced its Millennium Initiative](https://www.fundraising.co.uk/marks-and-spencer-millenium-initiative#comment-28062)
whereby its staff were encouraged to donate the value of their last hour’s work 
in 1999 to charity.

GiftaShift is neither a business nor a charity. Brash simply wants individuals and
charities to try out the idea.

www.giftashift.com

 * **[John Lewis Partnership offers secondments to charities for up to six months](https://fundraising.co.uk/2011/01/24/john-lewis-partnership-offers-secondments-charities-six-months/)**(
   24 January 2011)
 * **[Five hundred to work for local charities through Vodafone World of Difference](https://fundraising.co.uk/2011/02/09/five-hundred-work-local-charities-through-vodafone-world-difference/)**(
   9 February 2011)
 * **[A letter to Trustee Boards about getting the most out of staff and volunteers](https://fundraising.co.uk/2011/03/16/letter-trustee-boards-about-getting-most-out-staff-and-volunteers/)**(
   16 March 2011)
