# Fundraising direct/database marketing by Griet Verhaert & Dirk Van den Poel

- Link: https://fundraising.co.uk/2011/01/12/fundraising-directdatabase-marketing-griet-verhaert-amp-dirk-van-den-poel/
- Published: 2011-01-12T16:26:24+00:00
- Author: Howard Lake

Dr Griet Verhaert and Professor Dirk Van den Poel at the University of Ghent, Belgium,
present a summary of findings on the role of database marketing in improving direct
mail fundraising.

 * **[Win £10,000 of national newspaper advertising](https://fundraising.co.uk/2011/01/18/win-10000-national-newspaper-advertising/)**(
   18 January 2011)
 * **[Age UK announces Bobble Day for 11 February](https://fundraising.co.uk/2011/01/23/age-uk-announces-bobble-day-11-february/)**(
   23 January 2011)
 * **[PayPal and Oxfam offer 100% giving for February](https://fundraising.co.uk/2011/02/01/paypal-and-oxfam-offer-100-giving-february/)**(
   1 February 2011)

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