# Blackbaud integrates Everyclick online shopping app into The Raiser's Edge

- Link: https://fundraising.co.uk/2011/01/11/blackbaud-integrates-everyclick-online-shopping-app-raiser039s-edge/
- Published: 2011-01-11T00:13:32+00:00
- Author: Howard Lake

**Blackbaud has integrated Everyclick’s Give as you Live™ online shopping app into
its fundraising software The Raiser’s Edge®, enabling its charity clients to encourage
their supporters to help generate income for them every time they shop online.**

The software and services provider for the not-for-profit sector has created a free,
downloadable plugin for The Raiser’s Edge, which incorporates the Give as you Live
™ web app, and enables reporting and analysis of its fundraising activity.

Give as you Live™, powered by online fundraising company Everyclick, lets a shopper
raise funds for any of 220,000 UK registered charities at no cost to them every 
time they shop online. Everyclick says that the average online shopper should be
able to generate £75 per annum for charity. Participating charities receive up to
90% revenue share for over 1,000 leading retailers, including John Lewis, Tesco,
Expedia, lastminute.com, Majestic, play.com and Sainsbury.

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By the end of 2010 [60 charities were already piloting the app](http://www.giveasyouliveblog.com/2010/12/read-what-the-causes-supporting-give-as-you-live-have-to-say-about-us),
including Tommy’s The Baby Charity, the Fredericks Foundation, Breast Cancer Campaign,
e-Learning Foundation, and Starlight Children’s Foundation.

![Give As You Live logo - an illustration of a shopping cart within a blue heart](
https://wfay6x.infiniteuploads.cloud/2011/01/giveasyoulive_600.gif)

The integration with The Raiser’s Edge is significant because it brings the advantage
of reporting and donor analysis, as well as the facility for charities to thank 
those individual supporters that opt-in to further communications when they sign
up to Give as you Live™.

Charities using it will also gain information on the purchasing habits and lifestyle
choices of the supporters who sign up for the service to support them. This data
could prove a valuable new resource for improving targeting strategies and developing
supporter relationships.

Polly Gowers, CEO of Everyclick, explained: “[Give as you Live™](http://www.giveasyoulive.com)
was created to remove the headache of affinity marketing. By putting the supporter’s
needs first and foremost in our design process, we have created a product that can
raise millions of pounds without the hassle of asking supporters to change their
behaviours”.

Martin Jervis, Vice President and Managing Director of [Blackbaud Europe](http://www.blackbaud.co.uk),
commented:

_“Give as you Live™ opens up an untapped unrestricted income stream that could be
a major boost for charities… It is the simplicity of the Give as you Live™ application
that makes it so appealing to both users and charities, yet the fundraising and 
data it could yield is staggering.”_

He added: “Integration with The Raiser’s Edge will provide a new level of donor 
insight that will be invaluable for donor stewardship, targeting new audiences, 
and developing long term strategies.”

Everyclick recently attracted financial backing for Give as you Live™ from business
and charity entrepreneurs, including [Stanley Fink](http://en.wikipedia.org/wiki/Stanley_Fink_%28finance%29)
and [Geoff Squire OBE](http://www.brookes.ac.uk/about/honorary/profiles/geoff_squire),
Chairman of Kognitio Ltd, and former CEO of Oracle Europe and Vice Chairman of Veritas
Corporation.

The company was recently featured (on page 8) of the government’s [Giving Green Paper](http://www.cabinetoffice.gov.uk/resource-library/giving-green-paper).

Everyclick’s upcoming consumer advertising campaign will encourage shoppers to register
for Give as you Live and choose the single charity that they will fundraise for.
There is therefore an element of first-come-first-served for charities to secure
as many sign-ups for their charity as they can.

 * **[Everyclick raises £2 million for UK charities](https://fundraising.co.uk/2011/07/22/everyclick-raises-2-million-uk-charities/)(
   22 July 2011)**
 * **[Blackbaud announces carbon neutrality across operations data centres for 2021](https://fundraising.co.uk/2022/04/20/blackbaud-announces-carbon-neutrality-across-operations-data-centres-for-2021/)(
   20 April 2022)
 * **[Give As You Live Donate cancels donation fees for food banks](https://fundraising.co.uk/2020/03/20/give-as-you-live-donate-cancels-donation-fees-for-food-banks/)(
   20 March 2020)**