# Coffee and cupcakes for childhood cancer awareness month

- Link: https://fundraising.co.uk/2010/12/17/coffee-and-cupcakes-childhood-cancer-awareness-month/
- Published: 2010-12-17T07:10:10+00:00
- Author: Howard Lake

Customers at AMT Coffee kiosks and shops around the UK will be encouraged to purchase
an extra special cupcake with their usual order this December. The fair-trade coffee
company is supporting Childhood Cancer Awareness Month and will be selling cupcake
pin badges in aid of CLIC Sargent, the UK’s leading cancer charity for children 
and young people, from 1 to 31 December 2010.

![](https://www.fundraising.co.uk/files/images/newswire/cupcakesforweb.jpg)

AMT Coffee has outlets in railway stations and airports across the UK where commuters
and leisure travellers will be able to pick up an illustrated cupcake pin badge 
for a minimum donation of £1.

Jon Hassall, Chief Operating Officer at AMT Coffee, said: “We’re proud to be supporting
CLIC Sargent this December and I’m sure our customers will join us in raising as
much as we can for children and young people with cancer. We love the quirky cupcake
pin badges and I think our customers will too.”

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During Childhood Cancer Awareness Month CLIC Sargent is highlighting the impact 
of cancer and treatment on children and their families, and the benefits of helping
young people with cancer to spend more time at home, so that they can keep up with
their education, friendships and everyday lives.

Rebecca Rose, Regional Corporate Account Manager at CLIC Sargent, said: “We’re delighted
to have the support of AMT Coffee and its customers during Childhood Cancer Awareness
Month. The cupcake pin badges are a fun and simple way to show support for children
and young people with cancer this December.

CLIC Sargent has one simple aim – to improve the lives of children and young people
with cancer. Support from partners like AMT Coffee is vital in enabling the charity
to offer clinical, practical and emotional support to families affected by childhood
cancer, right across the UK.”