# NSPCC benefits from spontaneous Facebook cartoon campaign

- Link: https://fundraising.co.uk/2010/12/13/nspcc-benefits-spontaneous-facebook-cartoon-campaign/
- Published: 2010-12-13T15:08:50+00:00
- Author: Howard Lake

A spontaneous campaign last week on Facebook has resulted in the NSPCC gaining 50,000
new Facebook supporters and around £100,000 in donations in just 48 hours. The number
of visitors to the children’s charity’s website also increased by 500% as a result.

The NSPCC did not initiative the campaign and is not sure quite who started it. 
The campaign urged people to change their Facebook profiles to a favourite cartoon
character as a sign they were in favour of ending violence against children. Very
quickly, many also added messages of support for the NSPCC, some pledging to double
amounts of money being raised.

The [campaign](http://www.facebook.com/pages/Campaign-To-End-Violence-Against-Children-Childhood-Cartoon-Faces/165381953497707)
spread worldwide in the run-up to 6 December, and resulted in:

## Advertisement

· The NSPCC’s Facebook supporter numbers increasing from 65,000 to 115,000.

· Over 200,000 visits to the charity’s website.

· Total donations of £100,000.

· Thousands of people donating on JustGiving pages in support of the NSPCC.

· One supporter pledging to double £10,000 raised.

· Media and online enquiries and coverage from across the world.

Paul Amadi, NSPCC director of fundraising, said: “The speed, scale and impact of
the campaign has been quite astonishing – an avalanche of support and donations 
from people across the world. Social networking campaigns can have amazing reach
and while the NSPCC was not behind this particular activity, we have been able to
attract many new supporters which will help us in our work to end cruelty to children
in the UK.”

www.nspcc.org.uk

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