# PFRA extends mystery shopping for face-to-face

- Link: https://fundraising.co.uk/2010/11/23/pfra-extends-mystery-shopping-facetoface/
- Published: 2010-11-23T23:03:12+00:00
- Author: Howard Lake

The Public Fundraising Regulatory Association (PFRA) has this month extended its
mystery shopping exercise to Sheffield and Manchester.

The two cities join London, Bristol, Oxford, Cambridge, Glasgow and Edinburgh as
places in the UK where PFRA uses Mystery Shoppers Ltd to spot-check fundraisers 
to ensure they comply with the Institute of Fundraising code of practice.

Following the appointment of Marcus Letts this month as a PFRA’s new compliance 
officer, the self-regulation body expects to extend coverage to other towns and 
cities. Letts has worked as a street fundraiser and team leader for PFRA members
Gift Fundraising and Urban Leaf and has also worked as a telephone fundraiser with
NTT.

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Nick Henry, PFRA’s head of standards, said: “We mystery shop in the south and in
Scotland, but have nothing presently in the north of England. Sheffield and Manchester
seemed appropriate places to start the expansion of our mystery shopping programme
as we have recently begun talks with both councils about Site Management Agreements.

“However, with our expanded in-house capacity, we will certainly be commencing ad
hoc spot checks in towns and cities where we already have SMAs.”

www.pfra.org.uk