# Charities Aid Foundation launches text donation service

- Link: https://fundraising.co.uk/2010/11/23/charities-aid-foundation-launches-text-donation-service/
- Published: 2010-11-23T00:15:44+00:00
- Author: Howard Lake

Charities Aid Foundation (CAF) has launched a text donation service designed to 
make it “easy and affordable for all charities” to fundraise and communicate with
supporters through their mobile phones. The new service, part of CAF’s Fundraising
Support Service, has been established in partnership with Vir2 Ltd, the specialist
provider of mobile fundraising solutions to the not for profit sector.

CAF has set up two charity shortcodes to collect £3 and £5 donations on behalf of
charity clients. CAF will set up campaign keywords, collect payments from the moblie
phone networks and claim Gift Aid on behalf of charities.

John Low, Chief Executive of the Charities Aid Foundation announced the new service
saying; “Donating by text is easy, quick and simple for both donors and charities.
We have seen substantial growth in donating by text with Comic Relief raising £7.8milllion
this way in 2009.

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Roger Craven, Managing Director of Vir2 Ltd, which has run over 1,000 campaigns 
and works with 25% of the top UK charities, said: “It is important that more charities
can utilise mobile phone technology especially as the delivery of social networking,
entertainment and payment are converging on the mobile phone. I know at first hand
the growth in demand from charities for text services and how successful text campaigns
are proving. It is key to the future of fundraising and helps charities reach new
audiences.”

CAF will charge charities £20 per month for each keyword used and a small fee (2.5%)
for every donation.

www.cafonline.org/text

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