# Simples: meerkats top Red Cross Christmas gift sales

- Link: https://fundraising.co.uk/2010/11/21/simples-meerkats-top-red-cross-christmas-gift-sales-0/
- Published: 2010-11-21T10:48:55+00:00
- Author: Howard Lake

**A meerkat mug, mousemat and coaster set have become the best-selling Christmas
gifts sold in British Red Cross charity shops, raising over £10,000. Depicting a
painting of three meerkats standing up on their hind legs, the mug (£3.99), mousemat
and coaster set (£2.99), over 3,000 items have been sold already, with a month to
go before Christmas.**

Since the debut of [Aleksandr Orlov](http://en.wikipedia.org/wiki/Aleksandr_Orlov_(advertising)),
the popular meerkat character from the [comparethemarket.com](http://www.comparethemarket.com)
TV advert, there has been considerable interest in meerkats and the numbers of people
visiting meerkats in zoos have reportedly increased substantially. Aleksandr now
has [over 769,000 friends on Facebook](http://www.facebook.com/Comparethemeerkat),
over 42,000 followers on Twitter and brought out an ‘autobiographical’ book recently
that has shot to the top of the bestseller lists.

Paul Thompson, British Red Cross head of retail, said: “When we selected our Christmas
gift range six months ago we did not think that the TV advert would have an impact
on sales, but it clearly has”.

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The meerkat mug, coasters and mousemat set can be bought online and in over 100 
of the Red Cross’ 320 charity shops across the UK.

www.redcross.org.uk/shop

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