# The Times chooses three charities for its Christmas Appeal 2010

- Link: https://fundraising.co.uk/2010/11/19/times-chooses-three-charities-its-christmas-appeal-2010/
- Published: 2010-11-19T07:09:09+00:00
- Author: Howard Lake

**The Times has chosen three charities to benefit from its 2010 Christmas appeal.
They are medical aid agency Merlin, the Spinal Injuries Association, and volunteering
and training charity CSV (for its RSVP or Retired and Senior Volunteer Programme).**

The Times Christmas Appeal offers readers the chance to support three good causes,
while also providing the charities with an excellent opportunity to raise their 
profile as well as generate income. As part of the appeal, the newspaper will print
significant feature articles about the charities over the seasonal period, from 
late November to early January. These articles, alongside a range of interactive
content, will also appear in a dedicated section of The Times website.

Funds raised are split equally between the three charities.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The Times Christmas Appeal has raised a total of £1.7 million over the past two 
years for its featured charities. However, this will be the first Christmas appeal
to run after The Times instituted its paywall approach to generating subscription
income.

In [Merlin](http://www.merlin.org.uk)‘s case, the newspaper will feature articles
from its journalists on its work in places like Haiti, DRC, Congo, Liberia and South
Sudan.

Merlin Patron and Downton Abbey actor Hugh Bonneville is to visit Merlin in Liberia
as part of the appeal, and he will write an authored piece about his trip that will
feature in The Times.

The charity will also host exclusive content online to accompany the appeal. This
will include images, interviews and blogs from its team about The Times visits to
the Merlin field, and a special diary account from Merlin Patron Hugh Bonneville
about his trip to Liberia.

Imogen Ward, Director of Marketing and Communications said: “The Times is one of
the most respected newspapers in the world, renowned for its excellence in reporting
foreign news. It chooses charities that are unique and innovative for its Christmas
Appeal. Winning the appeal is a fantastic opportunity for a charity like Merlin 
as it gives us the chance to build a relationship with a whole new audience and –
thanks to the generosity of Times readers- raise funds to help us respond even more
quickly to save lives, and build long-term health care wherever we are needed.”

 * **[Two newspapers announce Christmas appeal totals](https://fundraising.co.uk/2011/02/07/two-newspapers-announce-christmas-appeal-totals/)**(
   7 February 2011)
 * **[The Times Christmas appeal 2012 is open for applications](https://fundraising.co.uk/2012/07/10/times-christmas-appeal-2012-open-applications/)**(
   10 July 2012)
 * **[Guardian and Observer’s 2012 Christmas appeal supports eight disability charities](https://fundraising.co.uk/2012/11/30/guardian-and-observer039s-2012-christmas-appeal-supports-eight-disability-charities/)**(
   30 November 2012)