# DiscoverDigitalLife.com – great free online insight from TNS

- Link: https://fundraising.co.uk/2010/11/14/discoverdigitallifecom-great-free-online-insight-tns/
- Published: 2010-11-14T17:29:08+00:00
- Author: Bryan Miller

One of the fascinating, and challenging, things about consumer-focused digital planning
for clients in different parts of the world is understanding how adoption of different
aspects of digital communications technology – from social networks to smartphones–
differs from country to country. To help with this, over time I’ve built-up a diverse
toolkit of research and data sources and just last month a great new tool was added
to this in the shape of the Discover Digital Life study from global research company
TNS.

Described as “The largest and most comprehensive study of the global digital consumer,
ever.” the study is based on research with almost 50,000 regular online users in
46 markets – and the nice folks at TNS have made a whole chunk of it available free
of charge through a great interactive online tool.

[Click here to read more about how to access the TNS data at givinginadigitalworld.org](http://givinginadigitalworld.org/2010/11/14/discoverdigitallife-com-great-free-online-insight-from-tns/)

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