# AliveandGiving.com and a timely reminder about the importance of online reputation management

- Link: https://fundraising.co.uk/2010/11/14/aliveandgivingcom-and-timely-reminder-about-importance-online-reputation-management/
- Published: 2010-11-14T17:23:27+00:00
- Author: Bryan Miller

I spotted a report in Third Sector, the UK nonprofit sector news weekly, that reminded
me of discussions I’ve had recently with several organisations about the challenge
of brand reputation management in our ever more online-informed consumer world. 
The report was about charities asking to be removed from a new online fundraising
site called aliveandgiving.com, which launched last month.

Central to this new site’s proposition is that the profile provided for each charity
listed also details the % of donated funds spent on the cause – based on data sourced
from The Charity Commission for England & Wales. On this basis the site aims to 
deliver its users the promised comparative data through which they can find charities
they can trust.

Straight-away, the potential for mis-representation on the site seems likely to 
give experienced fundraisers cause for concern…

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[Click here to read on at strategyrefresh.com](http://strategyrefresh.com/2010/11/14/aliveandgiving-com-and-a-timely-reminder-about-the-importance-of-online-reputation-management/)

 * **[DiscoverDigitalLife.com – great free online insight from TNS](https://fundraising.co.uk/2010/11/14/discoverdigitallifecom-great-free-online-insight-tns/)**(
   14 November 2010)
 * **[Recommended opinion piece in Third Sector](https://fundraising.co.uk/2010/11/15/recommended-opinion-piece-third-sector-0/)**(
   15 November 2010)
 * **[Big Society deemed "word" of the year 2010](https://fundraising.co.uk/2010/11/24/big-society-deemed-quotwordquot-year-2010/)**(
   24 November 2010)