# If you think Facebook isn’t for fundraising you should perhaps think again about just what fundraising is - Link: https://fundraising.co.uk/2010/10/28/if-you-think-facebook-isnt-fundraising-you-should-perhaps-think-again-about-just-what-fundraising/ - Published: 2010-10-28T08:29:31+01:00 - Author: Bryan Miller ![](https://www.fundraising.co.uk/files/images/news/Facebook Fundraising.jpg) I’m just catching-up on a bit of an email backlog after spending a few days over in Holland at last week’s 30th Annual International Fundraising Congress, and a headline in one email news bulletin happened to catch my eye… “FACEBOOK IS NOT FOR FUNDRAISING, SAYS FACEBOOK EXEC” That’s pretty eyecatching – so, naturally, I read on. In short the article was a summary of the Convention session given by Elmer Sotto, Facebook Canada’s ‘Head of Growth’ – which happens to be one of the sessions I attended. However, I certainly didn’t come away from Elmer’s presentation with the message that “Facebook is not for fundraising”. ## Advertisement So why did the author think this was the key take-out? I suspect it has to do with a lack of understanding as to the power of Facebook as a Consideration Building Mechanism as well as the need for fundraisers to think afresh about the actual Giving Mechanisms that we offer Facebookers who come across our cause on the site… [Click here to read on at givinginadigitalworld.org](http://givinginadigitalworld.org/2010/10/27/if-you-think-facebook-isnt-for-fundraising-you-should-perhaps-think-again-about-just-what-fundraising-is/) * **[Government boosts Grow Your Tenner campaign by £245,000](https://fundraising.co.uk/2016/10/06/government-boosts-grow-tenner-campaign-245000/)**( 6 October 2016) * **[How to join in online with the International Fundraising Congress](https://fundraising.co.uk/2010/10/19/how-join-online-international-fundraising-congress/)**( 19 October 2010) * **[Collected resources from 30thIFC day 1](https://fundraising.co.uk/2010/10/20/collected-resources-30thifc-day-1/)**( 20 October 2010)