# Hot pink taxis promote Wear It Pink campaign

- Link: https://fundraising.co.uk/2010/10/21/hot-pink-taxis-promote-wear-it-pink-campaign/
- Published: 2010-10-21T06:21:21+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/bcc_pink_taxi_2010.jpg)

Stain removal brand Vanish is sponsoring some eye-catching hot pink taxis in London
with the aim of encouraging people to ‘wear it pink’ and support Breast Cancer Awareness
Month.

A Reckitt Benckiser brand, Vanish is aiming to raise £250,000 for Breast Cancer 
Campaign this year.

Last year over a million people took part in [wear it pink](http://www.wearitpink.co.uk),
raising over £3 million to help fund research and improve survival rates for the
one in nine women who experience breast cancer during their lifetime.

## Advertisement

To take part, people simply have to wear something pink to work or school and donate
£2 to help fund breast cancer research.

Reckitt Benckiser UK Marketing Director Stefan Gaa said: “The eye catching hot pink
taxis are great ‘vehicles’ for raising awareness of the wear it pink initiative.”

www.breastcancercampaign.org

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