# Oxfam it… Charity names as verbs

- Link: https://fundraising.co.uk/2010/10/07/oxfam-it-charity-names-verbs/
- Published: 2010-10-07T15:02:35+01:00
- Author: Howard Lake

I’ve just found a book that I borrowed ages ago from a friend. She didn’t want it
back – “Oxfam it” she suggested. Of course, I understood exactly what she meant:“
take it to the nearest Oxfam shop and donate it”.

But that made me think: which other charity names have become verbs? There can’t
be many who have made it into such a pantheon.

In the commercial world there are more brand names that have come to represent a
more generic action, from “to hoover” through “to xerox” to today’s “to google”,
although the latter isn’t as generic as the former two. You wouldn’t be “googling”
if you were searching on Yahoo! or Bing.

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So, are there any other charity names that can rank alongside Oxfam as a generic
verb?

 * **[UK giving hasn't risen as proportion of household spending in 20 years](https://fundraising.co.uk/2011/02/15/uk-giving-hasn039t-risen-proportion-household-spending-20-years/)**(
   15 February 2011)
 * **[British Red Cross New Zealand earthquake appeal raises £1 million](https://fundraising.co.uk/2011/03/11/british-red-cross-new-zealand-earthquake-appeal-raises-1m/)**(
   11 March 2011)
 * **[RSA Animate – First as Tragedy, Then as Farce](https://fundraising.co.uk/2011/04/18/rsa-animate-first-tragedy-then-farce/)**(
   18 April 2011)
