# DEC Pakistan Floods Appeal reaches £60 million

- Link: https://fundraising.co.uk/2010/10/05/dec-pakistan-floods-appeal-reaches-60-million/
- Published: 2010-10-05T11:10:23+01:00
- Author: Howard Lake

The DEC Pakistan Floods Appeal has raised £60,800,000, making it one of the three
most generously supported appeals the charity has run in its 45 year history. Only
the 2004 South Asian tsunami (£390 million) and this year’s Haiti earthquake appeals(
£103 million) have raised more.

The total is likely to increase because fundraising will continue until the end 
of January 2011.

The Pakistan Floods Appeal has just exceeded the total raised by the DEC in response
to the 2005 Pakistan Earthquake. This totaled £60,668,000.

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The current appeal differed from previous ones because of the relatively slow response
from the parts of the international community, and the ongoing nature of the disaster
as the flood waters affected more and more of the country. Normally appeals start
to tail off after an initial high, but in this case the surge in donations came 
later than other appeals.

Chief Executive of the Disasters Emergency Committee Brendan Gormley said: “The 
response of the UK public to the flooding in Pakistan has been extraordinary. We
are hugely grateful to everyone who has shown their support. Donors to the DEC can
be proud of the work they are helping to fund”.

Comparing disaster appeal totals might seem a little ghoulish. The DEC says that
it “usually seeks to avoid making direct comparisons between disasters and appeals.
The circumstances of each disaster are unique and the consequences devastating for
those affected”.

However, it accepts that the totals raised by each DEC appeal are a “matter of public
record and the Pakistan appeal has today reached a significant milestone”.

www.dec.org.uk