# Charity branding expert joins The Good Agency

- Link: https://fundraising.co.uk/2010/09/28/charity-branding-expert-joins-good-agency/
- Published: 2010-09-28T07:45:59+01:00
- Author: Howard Lake

Charity branding consultant Dan Dufour has joined The Good Agency to boost the not-
for-profit communications agency’s strategy and planning expertise.

Dufour has more than 10 years’ experience working across the voluntary, public and
private sector, most recently specialising in charity branding. He worked on major
projects including re-branding the Parkinson’s Disease Society, creating a tone-
of-voice guide for the Charities Aid Foundation, a brand refresh for Thames Water
and various projects for the government’s Fire Kills campaign. He has also held 
in-house branding roles at Shelter and NSPCC.

The Good Agency has worked with charities including RSPB, Teenage Cancer Trust, 
the National Autistic Society and Nordoff Robbins on branding projects.

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