# iPhone app supports Macmillan’s World’s Biggest Coffee Morning

- Link: https://fundraising.co.uk/2010/09/24/iphone-app-supports-macmillan039s-world039s-biggest-coffee-morning/
- Published: 2010-09-24T08:53:00+01:00
- Author: Howard Lake

**Macmillan Cancer Support has created an iPhone app to support its [World’s Biggest Coffee Morning](http://www.macmillan.org.uk/coffee)
campaign which takes place today. The ‘Macmillan Coffee Finder’ is designed to help
people find coffee shops nearest to them. It lists over 900 cafés and coffee shops
that have been reviewed and rated around the UK.**

Users rate the cafés by giving them a mug rating, and they can add their comments.
They can also upload pictures of the café, the coffees and the pastries that they
have bought there.

The app enables users to search for coffee shops with gallery spaces, wifi, toilets,
alfresco seating and organic produce. The app includes an augmented reality function
which, if they look at their iPhone’s screen, presents a mug floating over the cafe
ahead of them. All the user has to do is follow the image to come to the cafe.

## Advertisement

The app was created by design agency Kent Lyons. Noel Lyons said: “We wanted to 
come up with an interesting and fun tool for users which also helps Macmillan to
spread their message whilst making it easy for people to donate, and take part in
World’s Biggest Coffee Morning.

![iPhone app from Macmillan for its 2010 World's Biggest Coffee Morning campaign.
It invites you to donate £3 by text.](https://wfay6x.infiniteuploads.cloud/2021/
07/macmillan-iphone-app-2010-coffee-morning.png)

Donate £3 by text on your iPhone

App users are also encouraged to donate the cost of a (rather expensive?) coffee
by texting ‘cafe’ to 70123. They will thereby donate £3 to Macmillan.

The iPhone app can be downloaded from [http://bit.ly/coffeefinder](http://bit.ly/coffeefinder).

 * **[Macmillan take World’s Biggest Coffee Morning into Second Life](https://fundraising.co.uk/2007/09/25/macmillan-take-world039s-biggest-coffee-morning-second-life/)(
   25 September 2007)
 * **[AI-managed advertising to drive sign-ups for World’s Biggest Coffee Morning](https://fundraising.co.uk/2019/09/10/ai-managed-advertising-to-drive-sign-ups-for-worlds-biggest-coffee-morning/)(
   10 September 2019)**

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