# CFDG welcomes NPC report on impact reporting

- Link: https://fundraising.co.uk/2010/09/24/cfdg-welcomes-npc-report-impact-reporting/
- Published: 2010-09-24T10:37:03+01:00
- Author: Howard Lake

The Charity Finance Directors Group (CFDG) has welcomed this week’s report from 
New Philanthropy Capital on charities’ use of impact reporting techniques. The NPC
report ‘[Talking about results](http://philanthropycapital.org/publications/improving_the_sector/improving_charities/talking_about_results.aspx)‘
highlights some of the gaps in charity reporting when it comes to demonstrating 
real impact and outcomes.

CFDG said that the conclusions from the NPC report echo some of the early emerging
results from their own research project on impact reporting, which is being conducted
in partnership with CASS Business School. As with the NPC report there are significant
variances in the levels at which ‘impact’ is approached in evaluation and in annual
reports. In particular charities appear to be good at reporting on their outputs.
However, very few are linking these outputs with the outcomes they are achieving
for their beneficiaries and with sustainable impact.

CFDG Policy Manager Megan McInally said: “Whilst an encouraging proportion of CFDG
members are collecting information on the impact of their services, there appears
to be significant barriers associated with converting this information into meaningful
representations of their outcomes in relation to the charity’s targets and mission
statement. Although there are several examples of good practice, effectively presenting
this information through reporting techniques is not widespread and needs to be 
explored further.”

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She added: “We are looking forward to developing this important area of work with
NPC and other key stakeholders. Charities are becoming more and more aware that 
the target audience for this type of information is growing and demand is increasing
as funders and the general public want clear demonstration of impact from investment.”

www.cfdg.org.uk

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