# FRSB to tackle top public complaint issue with data management workshop

- Link: https://fundraising.co.uk/2010/09/20/frsb-tackle-top-public-complaint-issue-data-management-workshop/
- Published: 2010-09-20T10:55:33+01:00
- Author: Howard Lake

The Fundraising Standards Board (FRSB) is presenting a special one-off data management
seminar and open surgery run by data specialists on the fundraising issue that generates
the most complaints from the public, direct mail. The seminar will focus in particular
on data management.

To be held on on 26 October 2010 at the NCVO’s Conference Suite in London, the event
will highlight fundraising regulations and best practice when working with supporter
and prospect data and will help charity staff confirm whether their supporter data
is up to standard.

The event has been designed for those responsible for managing and working with 
supporter data and will cover data management, strategies for supporter insight 
and fundraising success, improved compliance with current regulations, and the value
of complaints in informing campaign analysis.

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“This year’s FRSB Annual Complaints Return showed that one third of public complaints
about direct mail fundraising campaigns centred on the poor use of and inaccuracy
of data,” explained Sam Wilson, Marketing and Communications Manager at the FRSB.“
Data management, data usage and the regulatory requirements for best practice are
common areas on which we receive requests from members for advice. There is a very
real need for more information and support.”

The seminar is presented in partnership with data specialists The REaD Group, which
is sponsoring the event, presenting and providing its data experts for free one-
to-one open data surgeries during the day.

Presentations will include those from customer insight specialist Groupe Aeroplane,
the company behind the Nectar card scheme, and from Breast Cancer Care and Macmillan
Cancer Support on Supporter Relationship Management (SRM).

The day event costs £90 but FRSB members receive a 30% discount off, £63 per person.

www.frsb.org.uk/events

 * **[The implications of changing EU Data regulations for UK charities](https://fundraising.co.uk/2012/03/06/implications-changing-eu-data-regulations-uk-charities/)**(
   6 March 2012)
 * **[New series of free Data Protection webinars announced](https://fundraising.co.uk/2012/09/12/new-series-free-data-protection-webinars-announced/)**(
   12 September 2012)
 * **[New agreement on Irish charity data to be revealed at conference](https://fundraising.co.uk/2015/01/26/new-agreement-irish-charity-data-revealed-conference/)**(
   26 January 2015)
