# Practical Action appoints TDA for digital project

- Link: https://fundraising.co.uk/2010/09/17/practical-action-appoints-tda-digital-project/
- Published: 2010-09-17T20:21:27+01:00
- Author: Howard Lake

**Development charity Practical Action has appointed direct-to-digital agency TDA
for a digital project to restructure the organisation’s web presence.**

Following a review of its website and the development of a new online strategy, 
the charity has tasked [TDA](http://www.tdallp.com) with developing a sustainable
website structure, including key microsites, and mapping suitable customer journeys
through that structure.

Rob Cartridge, Head of Communications at Practical Action, said: “The customer journey
should be an intuitive one, allowing them to move through our site seamlessly, always
being presented with content in a format appropriate to them. To that end, we need
to redefine our audiences, what we want of them, and what they might want of us,
and use that as the cornerstone for our entire online presence.”

## Advertisement

TDA has been working with Practical Action since earlier this year, creating and
implementing a programme to broaden the charity’s audience and test new approaches
to fundraising.

http://practicalaction.org/home

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