# WaterAid “Diarrhoea” TV ad by Kitcatt Nohr Alexander Shaw

- Link: https://fundraising.co.uk/2010/09/15/wateraid-quotdiarrhoeaquot-tv-ad-kitcatt-nohr-alexander-shaw/
- Published: 2010-09-15T10:58:57+01:00
- Author: Howard Lake

.

I think there is a role for this kind of TV ad, so disagree with his criticism on
the ad’s style. But I do agree that there should be some kind of contact details
or response device at the end.

Did the charity and agency assume that people would search online for ‘wateraid’
in response, or have the agency published a slightly different version of the ad
that aired, without contact details?

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