# Guardian and KnowHow Nonprofit publish podcast on fundraising

- Link: https://fundraising.co.uk/2010/09/15/guardian-and-knowhow-nonprofit-publish-podcast-fundraising/
- Published: 2010-09-15T14:04:20+01:00
- Author: Howard Lake

The Guardian and KnowHow Nonprofit have today published the Charity Effectiveness
Podcast, focusing on fundraising, in particular face to face fundraising and charity
shops.

The 32-minute podcast begins with Society Guardian Editor David Brindle in conversation
with Clara Avery, Head of Supporter Insight & Development at Macmillan Cancer Support;
Peter Storey, Director of Marketing at Kidney Research UK; and Martin Brookes, Chief
Executive of New Philanthropy Capital. He asks them what issues are facing their
and other charities and how they are responding to the fundraising challenge.

It is followed by some interviews with fundraisers at July’s National Fundraising
Convention, with comments about what they are doing to maintain income.

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The podcast then examines charity shops and how they contribute to charities’ income,
with comment from Warren Alexander, Chief Executive of the Association of Charity
Shops, and Debbie Dixon, BHF Regional Manager for London and South East.

It concludes with an interview with Ian MacQuillin of the Public Fundraising Regulatory
Association (PFRA) on face-to-face fundraising, and the need for charities to invest
in effective fundraising. He criticises the recent Newsnight coverage of face-to-
face fundraising which claimed to ‘reveal’ that large sums of donors’ money were
being paid to fundraising agencies. He points out that this is exactly the same 
conclusion and ‘revelation’ that BBC Radio 4’s Moneybox came to seven years earlier.
He suggested the BBC could have saved some money and simply searched their website
to find this old news item.

www.guardian.co.uk/charity-effectiveness/audio/podcast-fundraising-charity-shops-
chuggers