# Cancer Research UK changes approach to annual thank you

- Link: https://fundraising.co.uk/2010/09/06/cancer-research-uk-changes-approach-annual-thank-you/
- Published: 2010-09-06T13:51:57+01:00
- Author: Howard Lake

Cancer Research UK is taking a different approach to thank its 900,000 supporters
and demonstrate how their donations are making a difference. It will replace its
annual newsletter update with an integrated campaign of a booklet sent by direct
mail and a microsite.

The approach has been devised by [direct to digital agency TDA](http://www.tdallp.com),
and represenents the agency’s first piece of work for the charity since its appointment
in June 2010.

The campaign focuses on the impact that each supporter’s gift is making on Cancer
Research UK’s life-saving research. Using the theme of ‘Your Story’, the booklet
demonstrates to each supporter their own role in beating cancer. Its content will
vary according to where supporters live, so that they are informed of stories and
events in their own region.

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The booklet is designed to provide “inspirational tales of hope, courage and breakthrough”,
and it invites supporters to discover more at the Cancer Research UK website. They
can also share their own cancer stories.

“We want our supporters to know what their money is doing, encouraging them to continue
their support, and feel closer to us as an organisation,” sai Melanie Day, Direct
Marketing Specialist Manager at Cancer Research UK. “This campaign is not about 
asking for donations, it’s our opportunity to thank our many supporters for what
they’ve done to help beat cancer.”

The campaign began on 1 September and runs throughout the month.

www.cancerresearchuk.org

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