# Institute to hold its first face-to-face fundraising conference

- Link: https://fundraising.co.uk/2010/08/20/institute-hold-its-first-facetoface-fundraising-conference/
- Published: 2010-08-20T13:24:50+01:00
- Author: Howard Lake

The Institute of Fundraising is to run a one-day conference on face-to-face fundraising,
the first time it has held a conference on this method of fundraising. The event
will take place on 30 September 2010 at Friends House, London.

Topics to be covered include advice and views on developing donors through face-
to-face fundraising, benchmarking its effectiveness, and starting a face-to-face
campaign from scratch.

The issue of hostility against face-to-face fundraising from some of the public,
and some online and print commentators will be explored in a panel session at the
event. Louise Richards, Director of Policy and Campaigns at the Institute, Ian MacQuillin,
Head of Communications at the Public Fundraising Regulatory Association (PFRA) and
Alastair McLean, Chief Executive, Fundraising Standards Board, will be taking part
in this discussion.

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Richard Verden, Head of Individual Giving, British Red Cross and Chair of this event,
said that he hoped that the event would help raise awareness of the benefits of 
face-to-face fundraising and its best practice standards. @Face-to-face fundraising
is a key element in British Red Cross fundraising strategy and will continue to 
be in the future”, he added.

Mick Aldridge, Chief Executive of the PFRA, commented: @Face-to-face is one of the
few methods of fundraising that is holding its own during the recession with some
charities reporting that it’s the only donor recruitment method that works for them.
Yet some people within the charity sector continue to refuse to acknowledge that
face-to-face is an integral part of the fundraising mix. That’s why it is so important
that charities and agencies are coming together at this conference to share what
works for them and to reinforce the case for investing in face-to-face fundraising.”

The event, ‘Face-to-Face Fundraising: Effectively and Sensitively Communicating 
with Existing and Potential Supporters’ costs £175 for individual members of the
Institute of Fundraising, £225 for not-for-profits, and £275 for commercial organisations.

www.institute-of-fundraising.org.uk/f2f2010

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