# National Trust bids for North West Welsh coastline - Link: https://fundraising.co.uk/2010/08/10/national-trust-bids-north-west-welsh-coastline/ - Published: 2010-08-10T22:34:57+01:00 - Author: Howard Lake ![](https://www.fundraising.co.uk/files/images/news/national_trust_llyn_peninsula. jpg) ![](https://www.fundraising.co.uk/files/images/news/national_trust_llyn_peninsula_0. jpg) The National Trust has launched a fundraising appeal to help it acquire a stretch of coast on the Llyn Peninsula in North West Wales. The charity says that the area is “at risk from unsightly and inappropriate tourist development”, even though it is “home to endangered wildlife [and] rare fauna and flora”. It is approaching its members and existing donors of its 45-year-old Neptune Coastline Campaign with a direct marketing appeal to help secure the funding. [Direct-to-digital agency TDA](http://www.tdallp.com) has devised the fundraising campaign, targeting [National Trust](http://www.nationaltrust.org.uk) supporters who want to protect the ecology of the area, those who want to conserve the unique and traditional character of the coast, and those supporters who might consider visiting in the future. ## Advertisement The direct mail campaign directs people to a microsite where they can learn more about the importance of the peninsula from an ecological point of view, as well as the threats it faces from over-development. The Trust has designated this a “priority appeal”, with just 51 days to find the total. Visit Wales has agreed to cover half of the acquisition cost, if the other half can be raised by supporters. David Burrows, Head of Fundraising at TDA, said: “We have developed a multi-layered campaign that strikes an emotional chord whilst conveying the bigger issues facing this coastline. The Llyn Peninsula is a true jewel of the UK’s coastline, both ecologically and aesthetically”. www.neptunecoastlinecampaign.org.uk * **[Practical Action appoints TDA for digital project](https://fundraising.co.uk/2010/09/17/practical-action-appoints-tda-digital-project/)**( 17 September 2010) * **[Ask for donations instead of birthday presents, suggests Cancer Research UK](https://fundraising.co.uk/2011/01/18/ask-donations-instead-birthday-presents-suggests-cancer-research-uk/)**( 18 January 2011) * **[Samaritans create new donor welcome pack](https://fundraising.co.uk/2011/04/27/samaritans-create-new-donor-welcome-pack/)**( 27 April 2011)