# MyDunkTank – new fundraising portal

- Link: https://fundraising.co.uk/2010/08/02/mydunktank-new-fundraising-portal/
- Published: 2010-08-02T11:22:16+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/mydunktank.jpg)

So new, they mention June 2010 as founding month on [their Facebook fan page!](http://www.facebook.com/pages/DunkTank/124900384216948?ref=ts&v=wall)
Yet is [has already been featured](http://mashable.com/2010/07/28/mydunktank) on
[Mashable](http://mashable.com/social-media), the leading social media blog.

I personally love one particular element of site dynamics and the entire fundraising
process – unpredictability. Basically what you need to do is post a challenge you
intent to DARE to face on [MyDunkTank](http://www.mydunktank.com) and let your donors
decide what the exact details of it would be. Now, you have probably heard that 
gaming is one of the current trends in social media due to its interactiveness, 
engaging and network building nature. I think this site is a classic example of 
a simplified on-line game for the cause: to raise money. Giving money to support
the challenges becomes a natural element of the game, of joining the team. By joining
the team we become engaged. By defying the challenge we feel creatively fulfilled.
By voting for the best one we feel empowered. All those positive feeling combined
with the bravery of fundraisers build great tool – simple, easy to use, fun and 
useful. What more could you ask for?

(photo taken form their main [site](http://www.mydunktank.com))

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