# International Tree Foundation appoint JGA for individual giving

- Link: https://fundraising.co.uk/2010/07/26/international-tree-foundation-appoint-jga-individual-giving/
- Published: 2010-07-26T14:46:05+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/trees_flickr_jurvetson.jpg)

![](https://www.fundraising.co.uk/files/images/news/trees_flickr_jurvetson_0.jpg)

The International Tree Foundation has appointed John Grain Associates (JGA) to work
with them to develop their individual giving fundraising programme.

The [International Tree Foundation](http://www.internationaltreefoundation.org) (
ITF) was established in 1924, but this will be its first significant effort to harness
widespread support through the development of an individual giving programme.

JGA are currently working with ITF to identify the case for support and key propositions
and to put in place a communications schedule from September onwards. Initially 
the programme is likely to be a mix of direct marketing and integrated online activities
designed to recruit and develop supporters for the long-term.

## Advertisement

Lorraine Dunk, CEO of ITF said: “We believe the time is right for us to invest in
engaging with a wider audience who will be inspired to help us achieve our mission
of a world where trees and forests flourish and where their vital role in supporting
life on earth is fully realised and valued”.

www.johngrainassociates.com

_Photo: [Steve Jurvetson on Flickr.com](http://www.flickr.com/photos/jurvetson/76895360)_

 * **[Cancer Research UK changes approach to annual thank you](https://fundraising.co.uk/2010/09/06/cancer-research-uk-changes-approach-annual-thank-you/)**(
   6 September 2010)
 * **[Thank You Letter workshops announced](https://fundraising.co.uk/2010/09/16/thank-you-letter-workshops-announced/)**(
   16 September 2010)
 * **[Pennine Events to organise two BHF fundraising events](https://fundraising.co.uk/2010/11/09/pennine-events-organise-two-bhf-fundraising-events/)**(
   9 November 2010)
