# Life in a Day – case study of on-line engagement

- Link: https://fundraising.co.uk/2010/07/23/life-day-case-study-online-engagement/
- Published: 2010-07-23T09:01:48+01:00
- Author: Howard Lake

I could do two things: ask you to go to [YouTube](http://www.youtube.com/lifeinaday),
click on the logo and read it all there, or try to describe why I think the ‘Life
in a Day’ project is a good case study of on-line engagement.:) I will do both:)

![YouTube Life in a Day](https://www.fundraising.co.uk/files/images/news/LifeInaDay2_0.
jpg)

I do suggest you check out the YouTube page today and tomorrow, as it hosts a very
interesting experiment of on-line collaboration. YouTube decided to partner with
Ridley Scott and Kevin Macdonald to invite this on-line community to participate
in creation of a movie presenting 24 hrs of the life of our planet. Note that they
do not intend to reward the winning entries financially, but simple propose a chance
to be featured as a co-director of the movie and meet the celebrity directors. Setting
this engagement with the public on very simple, non-financial conditions makes it
way easier to handle. I posted about it already, but here talking to fundraisers,
I would like to make only one point: it is a case study for you to learn from – 
even if seemingly has nothing to do with you.

So observe how YouTube will handle this, and think about the fact that if LG can
do it, why not pitching Google (YouTube owners) with your next exciting, engaging
idea?

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