# The best selling book in IFC’s Bookstore is…

- Link: https://fundraising.co.uk/2010/07/22/best-selling-book-ifc039s-bookstore/
- Published: 2010-07-22T14:05:49+01:00
- Author: Howard Lake

“Fundraising when Money is Tight” by Mal Warwick. Maybe you guessed it!

Amara Clark writes “that a fairer title for this book might have been “Fundraising
From Individual Donors When Money is Tight” because this book is a great source 
about fundraising from individuals (rather than companies, trusts or the government).
The author clearly has a lot of experience, particularly with direct mail so there’s
lots of good tips such as how to deal with printers, writing a good case for support
or how donor segmentation works.

This book does make some general points relevant to surviving tough times and fundraising
when money is tight, including lessons from the depression and scenario planning
in a troubled economy. However this isn’t as strong as the rest of the content and
doesn’t make up the majority of the book. In short, if money is tight and you want
to increase efficiency when fundraising from individual donors then this is the 
book for you. “

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Do browse the [IFC bookstore](https://fundraising.co.uk/2010/07/22/best-selling-book-ifc039s-bookstore/www.internationalfundfraisingconsultancy.com/bookstore.php).

 * **[Stephen Pidgeon: direct mail in a digital world – raise some serious money](https://fundraising.co.uk/2012/11/21/stephen-pidgeon-direct-mail-digital-world-raise-some-serious-money/)**(
   21 November 2012)
 * **[Here we go again](https://fundraising.co.uk/2015/01/07/go/)** (7 January 2015)
 * **[Fundraising practice and donor response: Europe versus the USA](https://fundraising.co.uk/2016/05/13/fundraising-practice-donor-response-europe-versus-usa/)**(
   13 May 2016)