# What constitutes good content for charity websites?

- Link: https://fundraising.co.uk/2010/07/20/what-constitutes-good-content-charity-websites/
- Published: 2010-07-20T22:19:15+01:00
- Author: Howard Lake

What kind of content should a charity include in their website? If you are looking
to re-vamp your charity’s website or even start from scratch you might want to have
a look at Internet for Nonprofits Management, a new book published by Wiley containing
some excellent insights and strategies for online fundraising and marketing.

Here is a brief list of good content ideas that online visitors who might know nothing
about your work would want to see on a charity’s website.

• Home page

## Advertisement

• Mission and vision statements

• Services and programmes

• Goals

• What’s new

• Past accomplishments

• Brief history

• Issues or causes your charity addresses

• Message from the CEO

• Press releases

• Past and future events

• Urgent action alerts

• Testimonials from beneficiaries and donors too

• Photo album

• Endorsements or awards

• Donor hall of fame (Ok, maybe this is too American but can work for some UK charities
too…)

• Privacy and security policy

• Annual report / review

• Project outlines/ other key documents to download

• How your charity can help

• Frequently asked questions

• Links

• Staff list and bios

• Board list and bios

• Contact information

• How to donate

How does your website measures up to the good website content list?

Redina Kolaneci

Senior Fundraising & Stewardship Consultant

www.mcconkey-johnston.co.uk

 * **[Newsnight and the Public Trust](https://fundraising.co.uk/2010/08/30/newsnight-and-public-trust/)**(
   30 August 2010)
 * **[How are you engaging with Baby Boomers as donors to your cause?](https://fundraising.co.uk/2010/09/07/how-are-you-engaging-baby-boomers-donors-your-cause/)**(
   7 September 2010)
 * **[Greater Good Project](https://fundraising.co.uk/2010/09/11/greater-good-project/)**(
   11 September 2010)