# If CSR is dead as we know it, is it time to “bring out the Branson?”

- Link: https://fundraising.co.uk/2010/07/16/if-csr-dead-we-know-it-it-time-bring-out-branson/
- Published: 2010-07-16T15:23:17+01:00
- Author: John Thompson

In an exclusive interview with HR Magazine recently, Richard Branson gave the current
view of CSR the last rites claiming: “CSR in my mind is defunct now… compartmentalising
the socially responsible is not the way to go. I think the model for starting employee
engagement activities has to be embedded in everything you do.”

What do you think? Is CSR as we know it really in such a pickle? Should employers
be looking to facilitate “bringing out the Branson” in all their people, viewing
them as natural drivers of good business practice, social change and positive humanitarian/
environmental impact?

http://www.hrmagazine.co.uk/news/1015650/Exclusive-Sir-Richard-Branson-talks-HR-
magazine-leadership/

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

www.changingbusiness.com

Change today for a better tomorrow

 * **[Vote for UK Fundraising to win and donate 365 hotel nights](https://fundraising.co.uk/2010/07/20/vote-uk-fundraising-win-and-donate-365-hotel-nights/)**(
   20 July 2010)
 * **[Molson Coors UK chooses Whizz-Kidz as two-year charity partner](https://fundraising.co.uk/2010/07/20/molson-coors-uk-chooses-whizzkidz-twoyear-charity-partner/)**(
   20 July 2010)
 * **[United Biscuits raises over £140,000 for charities in 2009](https://fundraising.co.uk/2010/07/20/united-biscuits-raises-over-140000-charities-2009/)**(
   20 July 2010)