# Practical Action uses inserts for donor recruitment campaign

- Link: https://fundraising.co.uk/2010/07/14/practical-action-uses-inserts-donor-recruitment-campaign/
- Published: 2010-07-14T10:46:20+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/practicalaction_insert_201007.
jpg)

Development charity Practical Action is launching a direct marketing campaign using
inserts in the national press to recruit new supporters and test a range of new 
fundraising propositions.

The charity, working with [direct to digital agency TDA](http://www.tdallp.com),
is testing two new inserts against a control insert. The new designs aim to broaden
the appeal of the charity and motivate potential donors by providing evidence of
the positive changes they can make to the world.

The new designs were based on research, conducted in May, in which four versions
of an appeal were presented to an online panel, along with the control insert, in
order to gauge audience opinion.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The new campaign focuses on demonstrating examples of simple technology which can
help a single family or a whole community, and small ideas which could potentially
help millions of poor families. They show how donors’ support can make a big difference.

Stephen Harvey, Head of Fundraising at Practical Action, said: “The campaign is 
the perfect platform for us to demonstrate a number of practical and innovative 
solutions to issues affecting… communities, all of which provide extremely compelling
reasons to give.”

Emmeline Kite, Account Director at TDA, said: “We know who Practical Action appeals
to, but we need to raise levels of engagement with a larger base of donors,”

The campaign starts at the end of July and runs throughout August and September.
The charity hopes to generate an average gift value of £35 from the campaign, which
is the start of an ongoing programme to recruit long-term supporters.

www.practicalaction.org

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