# Why are so few people taking part in the TreeHouse and TalkTalk online fundraising & awareness campaign?

- Link: https://fundraising.co.uk/2010/07/05/why-are-so-few-people-taking-part-treehouse-and-talktalk-online-fundraising-amp-awareness-campaign/
- Published: 2010-07-05T16:17:13+01:00
- Author: John Thompson

It’s nearly a month since TreeHouse and TalkTalk launched what was billed as the
world’s first online talkathon as part of the pairs long-term corporate-community
partnership. Essentially, the company will donate £1 to the autism education charity
for every person that signs up to talk about autism via email, on Twitter or on 
Facebook (up to a maximum of £150,000). It’s quite a nifty virtual cause related
marketing tie-up and, given how simple it is to generate a donation, you’d think
its fundraising target would have been reached by now, wouldn’t you? However, so
far, only 3,071 people have come on board generating, let me get my calculator out,
erm, £3,071! This, despite the fact that TalkTalk are reputed to have marketed this
amongst c4m customers.

Actually, make that figure £3,072 as I signed up just now…it took me less than ten
seconds and I didn’t have to reveal any personal info other than an email address.
And it didn’t cost me anything – the company is making the donation remember!

So, why does this scheme seem to have run out of steam?

## Advertisement

Howard, Rob Dyson…what are your thoughts on this?

http://talkathon.talkaboutautism.org.uk/

http://www.treehouse.org.uk/tell-autism/news/treehouse-and-talktalk-launch-world%
E2%80%99s-first-online-talkathon-talk-autism

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