# Should corporate fundraising job titles be Ronsealed?

- Link: https://fundraising.co.uk/2010/07/02/should-corporate-fundraising-job-titles-be-ronsealed/
- Published: 2010-07-02T15:50:53+01:00
- Author: John Thompson

**When I first started in corporate fundraising, coming from PR where everybody 
knew what account executive/manager/director meant, my first job title was “business
liaison executive” within the “Commerce & Corporate Department”. C&CD quickly changed
its name so within a month I became a “corporate development executive” then manager,
and so on, so forth.**

However, the list of potential names for corporate fundraisers of varying seniority
and function has changed significantly over the years and I was wondering whether
it was time for a standard to apply?

For example, we now have corporate development managers that don’t manage people
but manage accounts – and those that do manage people but not accounts. Corporate
partnerships executives that manage people and others that don’t.

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Other job titles that spring to mind include: Business development manager, new 
business development manager, corporate relationships manager, corporate relations
manager, corporate account manager, account director, senior corporate account director,
business partnerships executive, commercial partnerships relationship manager, corporate
fundraising officer/executive/manager/director etc, etc, etc.

Other areas of fundraising, such as trusts, don’t seem to have this level of title
diversity. Why is that do you think? And what does your title mean to you? Would
you change it if you could? – why and what to?

Furthermore, what do you think your job title communicates to potential corporate
partners? Does it hinder you opening up relationships or do you think it doesn’t
matter?

I’d be interested to hear your thoughts.
   

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