# 2010 SONI benchmarking study expands to 19 countries

- Link: https://fundraising.co.uk/2010/06/09/2010-soni-benchmarking-study-expands-19-countries/
- Published: 2010-06-09T10:04:05+01:00
- Author: Howard Lake

The 2010 State of the Not-For-Profit Industry (SONI) survey is now open and has 
been expanded to run across four continents and 19 countries. Now in its fourth 
year, the annual survey is run by Blackbaud in association with the Resource Alliance.
It aims to provide an international benchmarking picture of not-for-profit activity,
including insight into the effect of global recession and recovery.

This year’s SONI survey is now open to not-for-profit organisations operating within
the UK, France, Germany, Holland, Belgium, Spain, Italy, USA, Canada, India, Hong
Kong, Australia, Singapore, Philippines, Japan, China, Malaysia, Philippines, and
Malaysia.

Results will be revealed at the Resource Alliance’s 30th [International Fundraising Congress](http://www.resource-alliance.org/ifc)
in the Netherlands, which runs from 19 to 22 October 2010.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The SONI survey asks charities and not-for-profits about their performance, operations
and standards. Over the last few years it has generated valuable information about
best practice, emerging trends and techniques, and how the sector as a whole in 
particular countries has fared over the past year.

The findings are intended to offer practical insight that will help organisations
to benchmark their operations across four areas:

1. General operations (staffing levels, budgets, service delivery requirements and
organisational challenges)

2. Fundraising (top methods in terms of income and investment, increase or decrease
for each fundraising method against the previous year and predictions for the next
12 months, methods most commonly used to communicate with donors)

3. Technology and Internet usage (use of new media techniques and social networking,
database requirements)

4. Accountability and stewardship (looking at transparency of expenditure)

Martin Jervis, VP and Managing Director of Blackbaud Europe, said: “Last year’s 
survey reported high levels of optimism despite the recession and it will be fascinating
to see if this continues as we move into a challenging period of recovery. Now, 
more than ever, our not-for-profit clients are looking for ways to measure their
performance and the 2010 SONI Survey will be a great enabler in this area – measurement
by your own standards, in relation to your peers, and, for the first time, across
multiple continents”.

Neelam Makhijani, Chief Executive of the [Resource Alliance](http://www.resource-alliance.org),
added that “the inclusion of further countries, such as India, will provide the 
first ever full picture for some of these growing markets.”

The 2010 SONI survey closes on 30 June 2010. Individuals’ responses are strictly
confidential and are only used in aggregate and anonymous form. After the presentation
of the results at the IFC in October, the results will also be available as a download
from the [Blackbaud Europe](http://www.blackbaud.co.uk) website.

http://www.surveymonkey.com/s/MJBM666

 * **[Blackbaud becomes SOFII's technology partner](https://fundraising.co.uk/2010/10/14/blackbaud-becomes-sofii039s-technology-partner/)**(
   14 October 2010)
 * **[Major UK donors to present at Raising Funds from the Rich](https://fundraising.co.uk/2010/11/04/major-uk-donors-present-raising-funds-rich/)**(
   4 November 2010)
 * **[Zeidman Development release free audit trail customisation for The Raiser’s Edge](https://fundraising.co.uk/2010/12/13/zeidman-development-release-free-audit-trail-customisation-raiser039s-edge/)**(
   13 December 2010)