# National Trust launches Lake District appeal

- Link: https://fundraising.co.uk/2010/05/30/national-trust-launches-lake-district-appeal/
- Published: 2010-05-30T21:56:04+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/national_trust_lake_district_201005.
jpg)

![](https://www.fundraising.co.uk/files/images/news/national_trust_lake_district_201005_0.
jpg)

The National Trust is asking supporters to donate to its appeal in support of its
response to the severe flooding that affected the Lake District in November 2009.
The charity is hoping to persuade supporters to make a one-off donation towards 
the £300,000 needed to prepare for the likelihood of future floods. In some instances,
buildings may need to be relocated entirely.

Direct-to-digital agency [TDA](http://www.tdallp.com) has devised the campaign which
highlights the scale of damage to iconic properties and countryside whilst detailing
immediate and long term protection priorities. The campaign reminds supporters that
12 inches of rain fell in 24 hours, prompting decisive action from National Trust
staff and volunteers.

“We protect and manage around 25 per cent of the Lake District National Park,” explained
Louise McRae, Head of Direct Fundraising at National Trust. “Many of our supporters
take holidays or short breaks in the region, so we know it is close to their hearts
and that they are likely to want to help safeguard its future. The extensive damage
to footpaths, dry stone walls and landmark buildings such as Wordsworth House was
unprecedented. There is still a lot that we need to put right, and we also have 
to implement measures to minimise risk during future floods.”

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

www.nationaltrust.org.uk

 * **[Practical Action uses inserts for donor recruitment campaign](https://fundraising.co.uk/2010/07/14/practical-action-uses-inserts-donor-recruitment-campaign/)**(
   14 July 2010)
 * **[National Trust bids for North West Welsh coastline](https://fundraising.co.uk/2010/08/10/national-trust-bids-north-west-welsh-coastline/)**(
   10 August 2010)
 * **[Practical Action appoints TDA for digital project](https://fundraising.co.uk/2010/09/17/practical-action-appoints-tda-digital-project/)**(
   17 September 2010)