# Penguin Classics join (PRODUCT) RED to fight AIDS

- Link: https://fundraising.co.uk/2010/05/22/penguin-classics-join-product-red-fight-aids/
- Published: 2010-05-22T21:38:20+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/penguin_classics_projectred_0.
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![](https://www.fundraising.co.uk/files/images/news/penguin_classics_projectred_large.
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Penguin Classics has partnered with (PRODUCT) RED, launching a range of books with
distinctive red covers. The publisher will donate 50% of the profits from the sales
of these (Penguin Classics) RED editions to the [Global Fund](http://www.theglobalfund.org)
to help eliminate AIDS in Africa.

John Makinson, CEO of Penguin Books, said: “We have chosen the eight launch titles
with great care and included some old favourites along with some of the hidden jewels
of the classics list.”

Titles in the RED series include Tolstoy’s ‘Anna Kerenina’, Charles Dickens’ ‘Great
Expectations’, Henry James’ ‘The Turn of the Screw’, and Bram Stoker’s ‘Dracula’.
The covers for all of the titles have been redesigned by Penguin. The company’s 
Art Director Jim Stoddart said: “The (PENGUIN CLASSICS) RED editions bring an unconventional
and stimulating twist to the Classics livery, while still chiming with the author.”

## Advertisement

Readers have the chance to vote for the next Penguin Classic to be added to the 
RED list.

Other [RED corporate partners](http://www.joinred.com/#shopred) include American
Express, Converse, Gap, Nike, Starbucks, and Apple.

www.penguinclassics.co.uk/static/minisites/red/index.html

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