# SANE introduces text donation service

- Link: https://fundraising.co.uk/2010/05/21/sane-introduces-text-donation-service/
- Published: 2010-05-21T10:09:16+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/sane_vir2_phone.jpg)

National mental health charity SANE has launched a text donation service. Members
of the public can now donate £3 by texting SANE to 70300. The service is run for
SANE by Vir2, the specialist SMS service provider to charities.

Texts cost £3 plus the donor’s standard network text charge, which is usually 10p
or less. According to VIR2, “typically SANE will receive 89% of the donation and
at least £2.61, depending on your mobile provider”.

The donation service includes the facility to boost the donation using Gift Aid.
A link to an online Gift Aid form is automatically sent back with confirmation of
the individual’s donation. Alternatively donors can give a verbal declaration by
phoning the SANE Fundraising team on 020 7422 5544.

## Advertisement

“The announcement is further evidence that the fundraising opportunities offered
by SMS and mobile channels are becoming an essential part of the marketing mix for
major charities,” said Roger Craven, Managing Director of Vir2 Ltd.

“Over 11 million texts are sent every hour in the UK. Charities need to take an 
active part in the ongoing national conversation through text and mobile devices.”

www.vir2.co.uk

 * **[Nearly 90% of a text donation now reaches charities](https://fundraising.co.uk/2010/05/24/nearly-90-text-donation-now-reaches-charities/)**(
   24 May 2010)
 * **[Vodafone gives charities 100% of text donations](https://fundraising.co.uk/2010/07/09/vodafone-gives-charities-100-text-donations/)**(
   9 July 2010)
 * **[O2 to pass on 100% of text donations to charities](https://fundraising.co.uk/2010/07/26/o2-pass-100-text-donations-charities/)**(
   26 July 2010)