# Finishing your campaign with a 'thank you'!

- Link: https://fundraising.co.uk/2010/05/21/finishing-your-campaign-039thank-you039/
- Published: 2010-05-21T10:17:15+01:00
- Author: Sylwia Korsak

Social media gives you great opportunities for campaigning, so let’s use each success
as a building element of our on-going relationship with supporters.

I posted about it today [on our website](http://www.nfpvoice.com/nfpvoiceblog/2010/5/21/just-say-thank-you.html),
but I think it’s important I share it with UKFundraising audience too. When we are
talking about successful examples of social media campaigning for a cause, the recent
Greenpeace Nestle campaign remains a classic example for me. And now that we see
the happy ending of it, it’s time to look at what we have learned!

1. Using right tools in right time requires understanding of what is achievable 
with each of those.

## Advertisement

2. The best strategy is to combine all major on-line presences (website, Facebook,
Twitter, Vimeo etc)

3. Social media amplifies off-line actions and content, so do not aim for virtual
campaign only.

4. Transparency of your actions motivates your supporters, builds trust and long
term, personal relationships with your supporters.

5. Do not forget to thank everyone for their involvement! Social media is about 
relationships and people – people, without whom all your great ideas and efforts
would simply fail.

All this leads to success which you can celebrate together, just like Greenpeace
supporters do now! (already looking at new campaigns;)

 * **[The new JustGiving Facebook app](https://fundraising.co.uk/2010/05/27/new-justgiving-facebook-app/)**(
   27 May 2010)
 * **[Invitation to the Mashable Social Media Day in Oxford!](https://fundraising.co.uk/2010/06/22/invitation-mashable-social-media-day-oxford/)**(
   22 June 2010)
 * **[Rewired State – time for young coders and designers](https://fundraising.co.uk/2010/07/09/rewired-state-time-young-coders-and-designers/)**(
   9 July 2010)