# Orange cuts text donation charges to charities

- Link: https://fundraising.co.uk/2010/05/18/orange-cuts-text-donation-charges-charities/
- Published: 2010-05-18T13:17:20+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/IMG_0718.JPG)

![](https://www.fundraising.co.uk/files/images/news/IMG_0718_0.JPG)

Mobile operator Orange has reduced its charges for handling text donations to charities.
It will now pass on 90% of all text donations between 15p and £10 to charities. 
This applies to charities that are registered with both the Charity Commission and
HMRC.

Helen Davies, Head of Respect & Responsibility, Orange UK said: “We’re keen to raise
awareness of the fundraising potential of text donations and we know from our partnership
with UNICEF that text appeals are a brilliant way to engage with customers, while
raising significant funds that can make a real difference.”

Vodafone and O2 had already reduced their fees for text donations to charities. 
Roger Craven of text donation specialists Vir2 commented on Twitter:

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Every UK network now charges 10% or 11% on text donation. 30p on a £3 donation compares
to similar cost for debit card.[Mon May 17 22:29:53 ](http://twitter.com/vir2ltd/status/14187462475)
via [TweetDeck](http://www.tweetdeck.com)[](http://twitter.com/vir2ltd)**[Vir2 Ltd](http://twitter.com/vir2ltd)**

vir2ltd

Vir2 have updated their [comparison table of mobile operators’ charges to charity](http://www.vir2.co.uk/services/text_donation.pdf)
to reflect the new Orange fees.

In January 2010, Orange raised over £600,000 for UNICEF’s Haiti Earthquake Appeal,
passing on 100% of customers’ text donations to its global charity partner. In March
2009, just under £2 million was raised for Red Nose Day from Orange customers alone,
again with 100% of the text donations being passed on.

The new 10% charge will apply to all charities, apart from Orange’s charity partners
who will continue to receive 100% of all text donations. These include Comic relief,
Sports Relief, Children in Need and the Royal British Legion’s Poppy Appeal.

www.orange.co.uk

 * **[SANE introduces text donation service](https://fundraising.co.uk/2010/05/21/sane-introduces-text-donation-service/)**(
   21 May 2010)
 * **[Nearly 90% of a text donation now reaches charities](https://fundraising.co.uk/2010/05/24/nearly-90-text-donation-now-reaches-charities/)**(
   24 May 2010)
 * **[Vodafone gives charities 100% of text donations](https://fundraising.co.uk/2010/07/09/vodafone-gives-charities-100-text-donations/)**(
   9 July 2010)