# NSPCC launches TV and online legacy campaign

- Link: https://fundraising.co.uk/2010/05/17/nspcc-launches-tv-and-online-legacy-campaign/
- Published: 2010-05-17T10:05:51+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/nspcc_legacy_microsite_b_20100517.
jpg)

![](https://www.fundraising.co.uk/files/images/news/nspcc_legacy_microsite_20100517.
jpg)

The NSPCC today launches a TV and digital advertising campaign to ask people to 
consider leaving the charity a gift in their will.

The ‘What Will We Leave?’ campaign involves two weeks of national TV advertising
and a microsite at www.whatwillweleave.org.uk. Both have been created by direct 
marketing agency [Whitewater](http://www.whitewater.biz).

The 40-second TV adverts are voiced by actor John Cleese, a long-time NSPCC supporter.
The advert shows children happily spending time with parents and grandparents who
have passed on something special to them. It ends with viewers being asked to consider
what they would leave children.

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Visitors to www.whatwillweleave.org.uk can post their thoughts to loved ones and
others about what future they want to leave children via a child’s playground bubble.

NSPCC development director for legacies, Stephen George, said: “‘What Will We Leave?’
is a new type of campaign. Using TV and digital will allow us to stand out from 
other charities. It will allow us to reach a wider, and slightly younger, audience
about the difference a legacy can make to the NSPCC”.

The campaign is part of the NSPCC’s more recent move from focusing on legacy pledges
to promoting conversations about legacies. Last year the charity raised over £20
million from legacies.

www.nspcc.org.uk

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