# Debenhams raises £230,000 for children's charities

- Link: https://fundraising.co.uk/2010/05/17/debenhams-raises-230000-children039s-charities/
- Published: 2010-05-17T16:29:44+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/debenhams_keepwaddling1_flickr.
jpg)

Debenhams staff and customers have raised more than £230,000 in the last year for
the NSPCC, CHILDREN 1ST, and the ISPCC.

The sum was raised through a range of in-store charity initiatives, including sales
of Christmas cards, donations from Santa’s Grottos, and in-store bucket collections.
In addition, Debenhams donated 20% of the retail price of all sales from its new
Blue Zoo range for children during the range’s two-week launch. Over £38,000 was
donated via the Debenhams’ charity Gift Card scheme.

Debenhams head of PR Ed Watson said: “It’s very clear that the work that all three
charities do resonates with our customers. It’s also great that the work we are 
doing is building each year – the Blue Zoo t-shirt being a great example. We look
forward to raising even more money over the coming year.”

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Corporate Account Manager for CHILDREN 1ST Cassie Oliver said: “The Debenhams stores
in Scotland raised over £22,000. This is a brilliant achievement and we’d like to
thank them on behalf of vulnerable children across Scotland”. Corporate Fundraising
Manager for the ISPCC Anne Cooney added: “I would like to thank everyone in Debenhams
in Ireland for their enthusiasm and commitment in their support of the ISPCC”.

The latest donations bring the overall total raised by Debenhams for the three children’s
charities to over £700,000 since December 2007.

www.debenhams.com

_Photo: [keepwaddling1 on flickr.com](http://www.flickr.com/photos/keepwaddling1/3060048992)_

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