# Nudge to develop JustGiving's Facebook app

- Link: https://fundraising.co.uk/2010/05/05/nudge-develop-justgiving039s-facebook-app/
- Published: 2010-05-05T23:29:30+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/justgiving_post_donation_on_facebook.
gif)

Online fundraising platform JustGiving has appointed Nudge Social Media to deliver
the next version of its Facebook application. Launched in 2007, the application 
is designed to link Facebook users’ accounts with their JustGiving accounts to provide
them with tools to promote their fundraising activities.

The next stage of developments in the application are based on JustGiving’s users’
feedback. Marathon runner James Lubbock, a social media specialist from Nudge and
a JustGiving fundraiser, is one of the team working on the next stage.

This will involve “a deeper integration with the Facebook platform”, enabling more
social actions such as updates to friends and “follow a friend”.

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Elizabeth Kessick, JustGiving’s community product manager said: “Most people who
are raising money on JustGiving are using Facebook – and we want to make sure we’re
giving them the best possible Facebook tools to get the message out about their 
fundraising effort.”

Toby Beresford, Commercial Director at [Nudge](http://www.nudgesocialmedia.com) 
said: “This is just the start of some really exciting social media ideas we’ve been
developing with JustGiving to really give charities a lift when raising funds on
the world’s most popular social network.”

www.justgiving.com

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