# Arthritis Research UK appoints Tug to develop online campaign

- Link: https://fundraising.co.uk/2010/04/26/arthritis-research-uk-appoints-tug-develop-online-campaign/
- Published: 2010-04-26T11:32:08+01:00
- Author: Howard Lake

Arthritis Research UK has appointed search marketing agency Tug to deliver an online
advertising campaign for its latest campaign Starting with Arthritis. The campaign
aims to help raise awareness and provide support for families with children suffering
from juvenile

idiopathic arthritis (JIA), which affects 15,000 children and teenagers in the UK.

Tug will be developing and implementing a [pay-per-click (PPC) campaign](https://www.whitehat-seo.co.uk/seo-services/pay-per-click-management)
designed to increase online donations and direct people’s searches for information
and help on arthritis and JIA to the Arthritis Research UK main site and the Starting
with Arthritis microsite.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

As part of the campaign Tug will also help raise awareness of Major Phil Packer’s
London Marathon Challenge. Major Packer, who sustained severe spinal cord injuries
whilst serving in Iraq, set out to walk the Virgin London Marathon in 26 hours, 
helping to raise money for 26 charities, with Arthritis Research UK as one of the
chosen charities.

Gabriella Iafrate, Community & Events Fundraising Manager of Arthritis Research 
UK said: “With PPC playing an ever increasing role in

driving website traffic, we want to bring our campaign to as wide an online audience
as possible so that they can benefit from all the information and support that Arthritis
Research UK has to offer.”

www.tugsearch.co.uk

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